Privacy and cookies policy
By using Preview London app and website, you agree to the use of cookies for analytics, account and usage data, links to third parties and personalised content as described in this privacy and cookies policy notice.
Depending on your privacy settings, Preview London may collect and store personal data such as device identifiers, information including (without limitation), location data, search and other demographic information and interest data.
This privacy notice tells you what to expect us to do with your personal information.
Cookies and tracking
A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server.
Cookies may be either "persistent" cookies or "session" cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.
Cookies may not contain any information that personally identifies a user, but personal data that we store about you may be linked to the information stored in and obtained from cookies.
Cookies that we use
We use cookies for the following purposes:
(a) authentication and status - we use cookies to identify you when you visit our website and as you navigate our website, and to determine if you are logged into the website;
(b) personalisation - we use cookies to store information about your preferences and to personalise the website for you;
(c) security - we use cookies as an element of the security measures used to protect user accounts, including preventing fraudulent use of login credentials, and to protect our website and services generally;
(d) advertising - we use cookies to help us to display advertisements that will be relevant to you;
(e) analysis - we use cookies to help us to analyse the use and performance of our website and services; and
(f) cookie consent - we use cookies to store your preferences in relation to the use of cookies more generally.
Cookies used by our service providers
Our service providers use cookies and those cookies may be stored on your computer when you visit our website.
We use Google Analytics. Google Analytics gathers information about the use of our website by means of cookies. The information gathered is used to create reports about the use of our website. You can find out more about Google's use of information by visiting https://www.google.com/policies/privacy/partners/ and you can review Google's privacy policy at https://policies.google.com/privacy.
We publish Google AdSense advertisements on our website. The advertisements may be personalised to reflect your interests. To help determine your interests Google and its partners use cookies. The cookies are used to track your previous visits to our website and your visits to other websites. You can opt out of Google's personalised advertising by visiting https://www.google.com/settings/ads and you can opt out of third party cookies use for personalised advertising by visiting http://www.aboutads.info. You can review Google's privacy policy at https://policies.google.com/privacy.
Managing cookies
Most browsers allow you to refuse to accept cookies and to delete cookies. The methods for doing so vary from browser to browser, and from version to version. You can however obtain up-to-date information about blocking and deleting cookies via these links:
(a) https://support.google.com/chrome/answer/95647 (Chrome);
(b) https://support.mozilla.org/en-US/kb/enhanced-tracking-protection-firefox-desktop (Firefox);
(c) https://help.opera.com/en/latest/security-and-privacy/ (Opera);
(d) https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies (Internet Explorer);
(e) https://support.apple.com/en-gb/guide/safari/manage-cookies-and-website-data-sfri11471/mac (Safari); and
(f) https://support.microsoft.com/en-gb/help/4468242/microsoft-edge-browsing-data-and-privacy (Edge).
Blocking all cookies will have a negative impact upon the usability of many websites.
If you block cookies, you will not be able to use all the features on our app and website.
What information we collect, use, and why
We collect or use the following information to provide services and goods, including delivery:
- Names and contact details
We collect or use the following information for service updates or marketing purposes:
- Names and contact details
We collect or use the following personal information for dealing with queries, complaints or claims:
- Names and contact details
Lawful bases and data protection rights
Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website.
Which lawful basis we rely on may affect your data protection rights which are set out in brief below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website:
- Your right of access - You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for. Read more about the right of access.
- Your right to rectification - You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete. Read more about the right to rectification.
- Your right to erasure - You have the right to ask us to delete your personal information. Read more about the right to erasure.
- Your right to restriction of processing - You have the right to ask us to limit how we can use your personal information. Read more about the right to restriction of processing.
- Your right to object to processing - You have the right to object to the processing of your personal data. Read more about the right to object to processing.
- Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you. Read more about the right to data portability.
- Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent at any time. Read more about the right to withdraw consent.
If you make a request, we must respond to you without undue delay and in any event within one month.
To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.
Our lawful bases for the collection and use of your data
Our lawful bases for collecting or using personal information to provide services and goods are:
- Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
- Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:
- to provide you a customised service based on your interests
- to provide services and goods that may appeal to you
- to inform you of offers that may appeal to you
For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.
Our lawful bases for collecting or using personal information for service updates or marketing purposes are:
- Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
- Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:
- to provide the best prices, discounts and special offers
- extend direct booking discounts and privileges from our partners
For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.
Purposes of processing and legal bases
In this section we have set out the purposes for which we may process personal data and the legal bases of the processing.
Operations - We may process your personal data for the purposes of operating our app and website and putting website users in contact with our advertisers, sponsors, partners, sellers and relevant services providers such as marketing agencies and affiliate platforms and networks. The legal basis for this processing is the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract.
Publications - We may process account data for the purposes of publishing such data on our website and elsewhere through our services in accordance with your express instructions. The legal basis for this processing is our legitimate interests, namely the publication of content in the ordinary course of our operations.
Relationships and communications - We may process contact data, enquiry data, account data and/or communication data for the purposes of managing our relationships, communicating with you (excluding communicating for the purposes of direct marketing) by email, SMS, WhatsApp Messenger, post, fax and/or telephone (including mobile numbers) providing support services and complaint handling. The legal basis for this processing is our legitimate interests, namely communications with our website visitors and service users, members and sellers and the maintenance of relationships, and the proper administration of our website, services and business.
Personalisation - We may process enquiry data, account data and/or usage data for the purposes of personalising the content and advertisements that you see on our app and website and through our services to ensure that you only see material that is relevant to you. The legal basis for this processing is our legitimate interests, namely offering the best possible experience for our website visitors and service users, members and sellers.
Direct marketing - We may process contact data, enquiry data and/or account data for the purposes of creating, targeting and sending direct marketing communications by email, SMS, WhatsApp Messenger, post and/or fax and making contact by telephone (including mobile numbers) for marketing-related purposes. The legal basis for this processing is our legitimate interests, namely promoting our business and communicating marketing messages and offers to our website visitors and service users, members and sellers.
Research and analysis - We may process enquiry data, usage data and/or communication data for the purposes of researching and analysing the use of our website and services, as well as researching and analysing other interactions with our business. The legal basis for this processing is our legitimate interests, namely monitoring, supporting, improving and securing our website, services and business generally.
Record keeping - We may process your personal data for the purposes of creating and maintaining our databases, back-up copies of our databases and our business records generally. The legal basis for this processing is our legitimate interests, namely ensuring that we have access to all the information we need to properly and efficiently run our business in accordance with this policy.
Security - We may process your personal data for the purposes of security and the prevention of fraud and other criminal activity. The legal basis of this processing is our legitimate interests, namely the protection of our website, services and business, and the protection of others.
Insurance and risk management - We may process your personal data where necessary for the purposes of obtaining or maintaining insurance coverage, managing risks and/or obtaining professional advice. The legal basis for this processing is our legitimate interests, namely the proper protection of our business against risks.
Legal claims - We may process your personal data where necessary for the establishment, exercise or defence of legal claims, whether in court proceedings or in an administrative or out-of-court procedure. The legal basis for this processing is our legitimate interests, namely the protection and assertion of our legal rights, your legal rights and the legal rights of others.
Legal compliance and vital interests - We may also process your personal data where such processing is necessary for compliance with a legal obligation to which we are subject or in order to protect your vital interests or the vital interests of another natural person.
Third party websites
Our app and website includes hyperlinks to, and details of, third party websites.
In general we have no control over, and are not responsible for, the privacy policies and practices of third parties.
Our app and website and services are targeted at persons over the age of 16 years and over.
If we have reason to believe that we hold personal data of a person under that age in our databases, we will delete that personal data.
For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.
Our lawful bases for collecting or using personal information for dealing with queries, complaints or claims are:
- Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
- Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability.
Our legitimate interests are:
- to quickly respond to queries
- to quickly resolve complaints or claims
Where we get personal information from
- Directly from you
How long we keep information
(a) contact data will be retained for a minimum period of two years following the date of the most recent contact between you and us, and for a maximum period of five years following that date;
(b) account data will be retained for a minimum period of two years following the date of closure of the relevant account, and for a maximum period of five years following that date;
(c) enquiry data will be retained for a minimum period of one year following the date of the enquiry, and for a maximum period of two years following that date;
(d) communication data will be retained for a minimum period of one year following the date of the communication in question, and for a maximum period of two years following that date;
(e) usage data will be retained for one year following the date of collection; and
(f) We do not sell any of your personal data to any third party – including your name, address, email address, mobile number or credit card details.
In some cases it is not possible for us to specify in advance the periods for which your personal data will be retained. In such cases, we will determine the period of retention based on the following criteria:
The period of retention of personal data will be determined based on your decision to continue to be a registered user, member, seller or customer and for as long as we are required to keep it to ensure we meet our legal requirements.
The period of retention of Account data will be determined based on your decision if you no longer wish to be a registered user, member, seller or customer you can contact us and request that we close your account..
Notwithstanding the other provisions we may retain your personal data where such retention is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person.
Updating information
Please let us know if the personal information that we hold about you needs to be corrected or updated.
Amendments
We may update this policy from time to time by publishing a new version on our website.
You should check this page occasionally to ensure you are happy with any changes to this policy.
We will notify you of significant changes to this policy by email.
Our details
This app and website is owned and operated by Preview World Ltd.
You can contact us:
(a) using our website contact form; or
(b) by email, using the email address published on our website.
Representatives
Our representative within the UK with respect to our obligations under data protection law is available Monday to Friday and you can contact our representative at info@previewlondon.net
or
How to complain
If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the top of this privacy notice.
If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.
The ICO’s address:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Helpline number: 0303 123 1113
Website: https://www.ico.org.uk/make-a-complaint
Last updated: April 2026
